http://www.jesseridder.nl Jesse Ridder Mon, 27 Feb 2012 15:21:38 +0000 http://www.jesseridder.nl en http://www.jesseridder.nl/Other-Projects http://www.jesseridder.nl/following/jesseridder.nl/Other-Projects Mon, 27 Feb 2012 15:21:38 +0000 Jesse Ridder 2891341 The Holland Pages Since I was 13, I was heavily into rollerblading. And in the first years of the new millenium, me and two of my best blading buddies started The Holland Pages. It was an online magazine launched in partnership with the biggest international skate magazine Daily Bread. We made all sorts of content in the pre-web-2.0-era and sold advertising space to cool brands. It was thru this experience that I discovered my love for words and concepts. The site is no longer updated, but is archived as a monument in Dutch blading history. Check it out! <img src="http://payload29.cargocollective.com/1/0/23777/2891341/Screen shot 2012-02-27 at 16.06.52_640.png" width="640" height="390" width_o="850" height_o="518" src_o="http://payload29.cargocollective.com/1/0/23777/2891341/Screen shot 2012-02-27 at 16.06.52_o.png" data-mid="14705821" border="0" align="left"/> Magazine work Here's a collection of articles I did for skate magazine Be-Mag and fashion magazine CODE. Open publication - Free publishing - More articles Blade life My personal website wouldn't be complete without some kick ass rollerblading. Check out this section of my friends and I having a blast in our blading heyday. http://www.jesseridder.nl/Samsung-Project-S2theTest http://www.jesseridder.nl/following/jesseridder.nl/Samsung-Project-S2theTest Mon, 27 Feb 2012 10:53:29 +0000 Jesse Ridder 2890283 In the summer of 2011 Samsung Mob!le released the Samsung Galaxy S2. A superfast smartphone, with an extra vivid touchscreen and a slim 8mm design. In order to engage a critical 18-35 target audience with the phone's USP's, we created Project S2theTest. Check out the case movie to learn all about it! Here's a selection of some S2theTest challenges we did, in collaboration with production house Opslaan Als and several media partners. (Opslaan Als) (Opslaan Als) (Sp!ts news) (VICE Media) (Opslaan Als) (Geen Stijl) http://www.jesseridder.nl/Unibet-Dallas http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Dallas Wed, 23 Nov 2011 12:36:37 +0000 Jesse Ridder 2352440 Here's somewhat of a silly campaign we did to promote the Dallas themed slot machines on Unibet.com. TVC Radio Unibet - Dallas Radiocommercial by Ridder44 Print <img src="http://payload2.cargocollective.com/1/0/23777/2352440/Unibet_Dallas_Print-1.jpg" width="513" height="770" width_o="513" height_o="770" src_o="http://payload2.cargocollective.com/1/0/23777/2352440/Unibet_Dallas_Print-1_o.jpg" data-mid="11821219" border="0" align="left"/> http://www.jesseridder.nl/Nokia http://www.jesseridder.nl/following/jesseridder.nl/Nokia Thu, 15 Sep 2011 11:40:46 +0000 Jesse Ridder 2006972 Nokia had a bit of a problem: in the ever changing smartphone world, they were losing market share. Consumers simply weren't asking for a Nokia phone anymore, and mobile phone stores weren't suggesting them. In an effort to 'bring back the love', we directly targeted mobile phone stores and their employees, educating them on all the new Nokia features. Part of this effort was an exclusive calender, that could be placed in the stores. The concept of the calender is a trip down Nokia memory lane. A brand that has consistently innovated the mobile phone market, and in doing so has created tons of nostalgic memories for all. Mucho credits to photographer Marc Deurloo and our very own designer Hans Kleinenberg, who did the Photoshopping. <img src="http://payload.cargocollective.com/1/0/23777/2006972/00.voorkant.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/00.voorkant_o.jpg" data-mid="9973789" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/01.Januari.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/01.Januari_o.jpg" data-mid="9973792" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/02.Februari.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/02.Februari_o.jpg" data-mid="9973795" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/03.Maart.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/03.Maart_o.jpg" data-mid="9973799" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/04.April.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/04.April_o.jpg" data-mid="9973802" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/05.Mei.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/05.Mei_o.jpg" data-mid="9973807" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/06.Juni.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/06.Juni_o.jpg" data-mid="9973813" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/07.Juli.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/07.Juli_o.jpg" data-mid="9973820" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/08.Augustus.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/08.Augustus_o.jpg" data-mid="9973832" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/09.September.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/09.September_o.jpg" data-mid="9973844" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/10.Oktober.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/10.Oktober_o.jpg" data-mid="9973850" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/11.November.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/11.November_o.jpg" data-mid="9973862" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/12.December.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/12.December_o.jpg" data-mid="9973864" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006972/13.achterkant.jpg" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/13.achterkant_o.jpg" data-mid="9973866" border="0" align="left"/> http://www.jesseridder.nl/Unibet-Mobile-Betting http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Mobile-Betting Thu, 15 Sep 2011 11:19:14 +0000 Jesse Ridder 2006922 Unibet asked us to advertise their app for mobile betting on football matches. So we created these print, banner and stadium ads communicating that with mobile betting, you can 'Score from every position'. Photography by Torben Raun. Print: <img src="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_buk_640.jpg" width="640" height="884" width_o="1181" height_o="1632" src_o="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_buk_o.jpg" data-mid="9973530" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_box2_640.jpg" width="640" height="884" width_o="1181" height_o="1632" src_o="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_box2_o.jpg" data-mid="9973540" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_prop_640.jpg" width="640" height="884" width_o="1181" height_o="1632" src_o="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_prop_o.jpg" data-mid="9973546" border="0" align="left"/> Banners <img src="http://payload.cargocollective.com/1/0/23777/2006922/large_rectangle_640.jpg" width="640" height="183" width_o="1049" height_o="300" src_o="http://payload.cargocollective.com/1/0/23777/2006922/large_rectangle_o.jpg" data-mid="9973551" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006922/leaderboard_640.jpg" width="640" height="185" width_o="751" height_o="217" src_o="http://payload.cargocollective.com/1/0/23777/2006922/leaderboard_o.jpg" data-mid="9973553" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006922/skyscraper.jpg" width="352" height="627" width_o="352" height_o="627" src_o="http://payload.cargocollective.com/1/0/23777/2006922/skyscraper_o.jpg" data-mid="9973555" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/2006922/small_rectangle_640.jpg" width="640" height="216" width_o="793" height_o="268" src_o="http://payload.cargocollective.com/1/0/23777/2006922/small_rectangle_o.jpg" data-mid="9973557" border="0" align="left"/> Stadium boarding <img src="http://payload.cargocollective.com/1/0/23777/2006922/Unknown.png" width="595" height="705" width_o="595" height_o="705" src_o="http://payload.cargocollective.com/1/0/23777/2006922/Unknown_o.png" data-mid="9973657" border="0" align="left"/> http://www.jesseridder.nl/Chupa-Chups http://www.jesseridder.nl/following/jesseridder.nl/Chupa-Chups Wed, 07 Sep 2011 18:12:00 +0000 Jesse Ridder 1969792 Chupa Chups is all about a 'Life Less Serious'. To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam's business district. Together with street artist Sasa Ostoja, his dedicated crew and a group of super creative kids, we got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life in the business district less serious This effort was part of our 'Chupa Stoep Art' campaign, where we encouraged kids all over The Netherlands to make their own sidewalks less serious, with their own 'Stoep Art' (sidewalk art) creations. Check the case video to see how it all went. <img src="http://payload.cargocollective.com/1/0/23777/1969792/logos_chupachups.gif" width="640" height="128" width_o="640" height_o="128" src_o="http://payload.cargocollective.com/1/0/23777/1969792/logos_chupachups_o.gif" data-mid="15122605" border="0" align="left"/> http://www.jesseridder.nl/Unibet-Live-Tennis-Betting http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Live-Tennis-Betting Mon, 06 Jun 2011 21:01:09 +0000 Jesse Ridder 1552345 With Live Betting from Unibet, you can not only view all the great tennis matches live, you can also place your bets during any moment of the game! http://www.jesseridder.nl/De-Betweters http://www.jesseridder.nl/following/jesseridder.nl/De-Betweters Fri, 22 Apr 2011 16:00:07 +0000 Jesse Ridder 1343060 De Betweters is an online video column, where famous Dutch football connoisseurs Hugo Borst and Koert Westerman predict the week's games for online betting company Unibet. When they asked us if we could introduce their newest addition to the show, Dutch fetish model and playmate Ancilla Tilia, we decided to have a little fun and did this kinky shoot with the awesome photographer Carli Hermés. OOH and print <img src="http://payload.cargocollective.com/1/0/23777/1343060/Unibet_Betw2011_210x297.jpg" width="640" height="905" width_o="2048" height_o="2896" src_o="http://payload.cargocollective.com/1/0/23777/1343060/Unibet_Betw2011_210x297_o.jpg" data-mid="6525489" border="0" align="left"/> We also did these free Boomerang cards... <img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_01_BALLEN.jpg" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_01_BALLEN_o.jpg" data-mid="6525503" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_03_BORST.jpg" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_03_BORST_o.jpg" data-mid="6525507" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_04_ALLERLIEFST.jpg" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_04_ALLERLIEFST_o.jpg" data-mid="6525510" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_02_SPEEL.jpg" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_02_SPEEL_o.jpg" data-mid="6525511" border="0" align="left"/> And these web abs. <img src="http://payload.cargocollective.com/1/0/23777/1343060/WALLPAPER.jpg" width="640" height="320" width_o="2000" height_o="1000" src_o="http://payload.cargocollective.com/1/0/23777/1343060/WALLPAPER_o.jpg" data-mid="6525515" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/1343060/336x560_SCHETS.jpg" width="640" height="225" width_o="2048" height_o="720" src_o="http://payload.cargocollective.com/1/0/23777/1343060/336x560_SCHETS_o.jpg" data-mid="6525525" border="0" align="left"/> And here's a little behind the scenes montage of the shoot. It was a blast! http://www.jesseridder.nl/Love-life-Fight-cancer http://www.jesseridder.nl/following/jesseridder.nl/Love-life-Fight-cancer Sun, 06 Feb 2011 09:43:13 +0000 Jesse Ridder 1006436 No budget. Yes movie. With the help of tons of professionals we created this one minute film for Fight cancer - a sublabel of KWF Kankerbestrijding. The film - or actually the awesome director Lennart Verstegen - got nominated for the Young Director Award in Cannes. (Here's an English version) <img src="http://payload.cargocollective.com/1/0/23777/1006436/logos_fight.gif" width="640" height="128" width_o="640" height_o="128" src_o="http://payload.cargocollective.com/1/0/23777/1006436/logos_fight_o.gif" data-mid="15122597" border="0" align="left"/> To make sure the film got enough attention, we made a bet with SBS6 - one of the largest tv networks in Holland: if the film got 100.000 Youtube views in three days, we'd get free air time. The film soon became a trending topic on Twitter and with thousands of Facebook and Twitter shares, it became the #1 most shared non-profit video of the week. The responses were truly overwhelming. Even though we lost the bet (we nearly reached 80.000 views in three days!), we still got free air time. Also, the film was shown in cinemas across Holland. Making this film and seeing it embraced by so many people was definitely one of the best experiences of my life. SBS6 Shownieuws item on the day of the premiere: Adformatie article: <img src="http://payload.cargocollective.com/1/0/23777/1006436/168180_498515358110_679878110_6222431_6817133_n.jpg" width="523" height="720" width_o="523" height_o="720" src_o="http://payload.cargocollective.com/1/0/23777/1006436/168180_498515358110_679878110_6222431_6817133_n_o.jpg" data-mid="5022673" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23777/1006436/179204_498515468110_679878110_6222432_1044086_n.jpg" width="523" height="720" width_o="523" height_o="720" src_o="http://payload.cargocollective.com/1/0/23777/1006436/179204_498515468110_679878110_6222432_1044086_n_o.jpg" data-mid="5022675" border="0" align="left"/> (Hi-res: www.wefilm.nl/adformatie1.pdf and www.wefilm.nl/adformatie2.pdf) http://www.jesseridder.nl/Unibet-Open-Poker-Tour http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Open-Poker-Tour Mon, 11 Oct 2010 09:58:28 +0000 Jesse Ridder 693348 The Unibet Open Poker Tournament is known for it's awesome party's and excellent atmosphere. To amplify this, we created the 'unforgettable poker' theme and ran these spreads in Cardplayer and Pokernews magazine. The ads contrasted nicely against the magazine's usual 100% serious poker content. <img src="http://payload.cargocollective.com/1/0/23777/693348/0009UO_CP-LONDON_408x272.jpg" width="640" height="427" width_o="1156" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/0009UO_CP-LONDON_408x272_o.jpg" data-mid="3254344" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/693348/1307UO_CP-VALENCIA_408x272.jpg" width="640" height="426" width_o="1157" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/1307UO_CP-VALENCIA_408x272_o.jpg" data-mid="3254346" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/693348/1705UO_CARDPLAYER_408x272.jpg" width="640" height="426" width_o="1157" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/1705UO_CARDPLAYER_408x272_o.jpg" data-mid="3254349" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272_02.jpg" width="640" height="426" width_o="1157" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272_02_o.jpg" data-mid="3254352" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272.jpg" width="640" height="427" width_o="1156" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272_o.jpg" data-mid="3254355" border="0" align="left"/>