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<channel>
	<title>Jesse Ridder</title>
	<link>http://www.jesseridder.nl</link>
	<description>Jesse Ridder</description>
	<pubDate>Wed, 23 Nov 2011 12:36:37 +0000</pubDate>
	<generator>http://www.jesseridder.nl</generator>
	<language>en</language>
	
		
	<item>
		<title>Unibet - Dallas</title>
		<link>http://www.jesseridder.nl/Unibet-Dallas</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Dallas</comments>
		<pubDate>Wed, 23 Nov 2011 12:36:37 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2352440</guid>
		<description>Here's somewhat of a silly campaign we did to promote the Dallas themed slot machines on Unibet.com. 

TVC


Radio
      Unibet - Dallas Radiocommercial by Ridder44 

Print
&#60;img src="http://payload2.cargocollective.com/1/0/23777/2352440/Unibet_Dallas_Print-1.jpg" border="0" width="513" height="770" width_o="513" height_o="770" src_o="http://payload2.cargocollective.com/1/0/23777/2352440/Unibet_Dallas_Print-1_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Nokia</title>
		<link>http://www.jesseridder.nl/Nokia</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Nokia</comments>
		<pubDate>Thu, 15 Sep 2011 11:40:46 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2006972</guid>
		<description>Nokia had a bit of a problem: in the ever changing smartphone world, they were losing market share. Consumers simply weren't asking for a Nokia phone anymore, and mobile phone stores weren't suggesting them. 

In an effort to 'bring back the love', we directly targeted mobile phone stores and their employees, educating them on all the new Nokia features. Part of this effort was an exclusive calender, that could be placed in the stores. 

The concept of the calender is a trip down Nokia memory lane. A brand that has consistently innovated the mobile phone market, and in doing so has created tons of nostalgic memories for all.

Mucho credits to photographer Marc Deurloo and our very own designer Hans Kleinenberg, who did the Photoshopping. 

&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/00.voorkant.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/00.voorkant_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/01.Januari.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/01.Januari_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/02.Februari.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/02.Februari_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/03.Maart.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/03.Maart_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/04.April.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/04.April_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/05.Mei.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/05.Mei_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/06.Juni.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/06.Juni_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/07.Juli.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/07.Juli_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/08.Augustus.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/08.Augustus_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/09.September.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/09.September_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/10.Oktober.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/10.Oktober_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/11.November.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/11.November_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/12.December.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/12.December_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006972/13.achterkant.jpg" border="0" width="530" height="750" width_o="530" height_o="750" src_o="http://payload.cargocollective.com/1/0/23777/2006972/13.achterkant_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Unibet Mobile Betting</title>
		<link>http://www.jesseridder.nl/Unibet-Mobile-Betting</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Mobile-Betting</comments>
		<pubDate>Thu, 15 Sep 2011 11:19:14 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2006922</guid>
		<description>Unibet asked us to advertise their app for mobile betting on football matches. So we created these print, banner and stadium ads communicating that with mobile betting, you can 'Score from every position'. Photography by Torben Raun.

Print: 

&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_buk_640.jpg" border="0" width="640" height="884" width_o="1181" height_o="1632" src_o="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_buk_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_box2_640.jpg" border="0" width="640" height="884" width_o="1181" height_o="1632" src_o="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_box2_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_prop_640.jpg" border="0" width="640" height="884" width_o="1181" height_o="1632" src_o="http://payload.cargocollective.com/1/0/23777/2006922/AD_Unibet_SLANGMENS_398x550_Telegraaf_prop_o.jpg" align="left" /&#62; 

Banners
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/large_rectangle_640.jpg" border="0" width="640" height="183" width_o="1049" height_o="300" src_o="http://payload.cargocollective.com/1/0/23777/2006922/large_rectangle_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/leaderboard_640.jpg" border="0" width="640" height="184" width_o="751" height_o="217" src_o="http://payload.cargocollective.com/1/0/23777/2006922/leaderboard_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/skyscraper.jpg" border="0" width="352" height="627" width_o="352" height_o="627" src_o="http://payload.cargocollective.com/1/0/23777/2006922/skyscraper_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/small_rectangle_640.jpg" border="0" width="640" height="216" width_o="793" height_o="268" src_o="http://payload.cargocollective.com/1/0/23777/2006922/small_rectangle_o.jpg" align="left" /&#62; 

Stadium boarding
&#60;img src="http://payload.cargocollective.com/1/0/23777/2006922/Unknown.png" border="0" width="595" height="705" width_o="595" height_o="705" src_o="http://payload.cargocollective.com/1/0/23777/2006922/Unknown_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Chupa Chups</title>
		<link>http://www.jesseridder.nl/Chupa-Chups</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Chupa-Chups</comments>
		<pubDate>Wed, 07 Sep 2011 18:12:00 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1969792</guid>
		<description>Chupa Chups is all about a 'Life Less Serious'. To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam's business district.

Together with street artist Sasa Ostoja, his dedicated crew and a group of super creative kids, we got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life in the business district less serious



This effort was part of our 'Chupa Stoep Art' campaign, where we encouraged kids all over The Netherlands to make their own sidewalks less serious, with their own 'Stoep Art' (sidewalk art) creations. Check the case video to see how it all went.

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Unibet Live Tennis Betting</title>
		<link>http://www.jesseridder.nl/Unibet-Live-Tennis-Betting</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Live-Tennis-Betting</comments>
		<pubDate>Mon, 06 Jun 2011 21:01:09 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1552345</guid>
		<description>With Live Betting from Unibet, you can not only view all the great tennis matches live, you can also place your bets during any moment of the game! 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>De Betweters</title>
		<link>http://www.jesseridder.nl/De-Betweters</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/De-Betweters</comments>
		<pubDate>Fri, 22 Apr 2011 16:00:07 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1343060</guid>
		<description>De Betweters is an online video column, where famous Dutch football connoisseurs Hugo Borst and Koert Westerman predict the week's games for online betting company Unibet. When they asked us if we could introduce their newest addition to the show, Dutch fetish model and playmate Ancilla Tilia, we decided to have a little fun and did this kinky shoot with the awesome photographer Carli Hermés.

OOH and print
&#60;img src="http://payload.cargocollective.com/1/0/23777/1343060/Unibet_Betw2011_210x297.jpg" border="0" width="640" height="905" width_o="2048" height_o="2896" src_o="http://payload.cargocollective.com/1/0/23777/1343060/Unibet_Betw2011_210x297_o.jpg" align="left" /&#62; 

We also did these free Boomerang cards...
&#60;img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_01_BALLEN.jpg" border="0" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_01_BALLEN_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_03_BORST.jpg" border="0" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_03_BORST_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_04_ALLERLIEFST.jpg" border="0" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_04_ALLERLIEFST_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_02_SPEEL.jpg" border="0" width="298" height="420" width_o="298" height_o="420" src_o="http://payload.cargocollective.com/1/0/23777/1343060/BETWETERS_BMRNG_02_SPEEL_o.jpg" align="left" /&#62; 
And these web abs.
&#60;img src="http://payload.cargocollective.com/1/0/23777/1343060/WALLPAPER.jpg" border="0" width="640" height="320" width_o="2000" height_o="1000" src_o="http://payload.cargocollective.com/1/0/23777/1343060/WALLPAPER_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/1343060/336x560_SCHETS.jpg" border="0" width="640" height="224" width_o="2048" height_o="720" src_o="http://payload.cargocollective.com/1/0/23777/1343060/336x560_SCHETS_o.jpg" align="left" /&#62; 
And here's a little behind the scenes montage of the shoot. It was a blast!
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Love life. Fight cancer. </title>
		<link>http://www.jesseridder.nl/Love-life-Fight-cancer</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Love-life-Fight-cancer</comments>
		<pubDate>Sun, 06 Feb 2011 09:43:13 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1006436</guid>
		<description>No budget. Yes movie. With the help of tons of professionals we created this one minute film for Fight cancer - a sublabel of KWF Kankerbestrijding. The film - or actually the awesome director Lennart Verstegen - got nominated for the Young Director Award in Cannes.



(Here's an English version)

To make sure the film got enough attention, we made a bet with SBS6 - one of the largest tv networks in Holland: if the film got 100.000 Youtube views in three days, we'd get free air time. The film soon became a trending topic on Twitter and with thousands of Facebook and Twitter shares, it became the #1 most shared non-profit video of the week. The responsess were truly overwhelming.

Even though we lost the bet (we nearly reached 80.000 views in three days!), we still got free air time. Also, the film was shown in cinemas across Holland. 

Making this film and seeing it embraced by so many people was definitely one of the best experiences of my life.

SBS6 Shownieuws item on the day of the premiere:

 

Adformatie article:

&#60;img src="http://payload.cargocollective.com/1/0/23777/1006436/168180_498515358110_679878110_6222431_6817133_n.jpg" border="0" width="523" height="720" width_o="523" height_o="720" src_o="http://payload.cargocollective.com/1/0/23777/1006436/168180_498515358110_679878110_6222431_6817133_n_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/23777/1006436/179204_498515468110_679878110_6222432_1044086_n.jpg" border="0" width="523" height="720" width_o="523" height_o="720" src_o="http://payload.cargocollective.com/1/0/23777/1006436/179204_498515468110_679878110_6222432_1044086_n_o.jpg" align="left" /&#62; 

(Hi-res:  www.wefilm.nl/adformatie1.pdf and www.wefilm.nl/adformatie2.pdf)</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Unibet Open Poker Tour</title>
		<link>http://www.jesseridder.nl/Unibet-Open-Poker-Tour</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Unibet-Open-Poker-Tour</comments>
		<pubDate>Mon, 11 Oct 2010 09:58:28 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">693348</guid>
		<description>The Unibet Open Poker Tournament is known for it's awesome party's and excellent atmosphere. To  amplify this, we created the 'unforgettable poker' theme and ran these spreads in Cardplayer and Pokernews magazine. The ads contrasted nicely against the magazine's usual 100% serious poker content.

&#60;img src="http://payload.cargocollective.com/1/0/23777/693348/0009UO_CP-LONDON_408x272.jpg" border="0" width="640" height="426" width_o="1156" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/0009UO_CP-LONDON_408x272_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/693348/1307UO_CP-VALENCIA_408x272.jpg" border="0" width="640" height="426" width_o="1157" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/1307UO_CP-VALENCIA_408x272_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/693348/1705UO_CARDPLAYER_408x272.jpg" border="0" width="640" height="426" width_o="1157" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/1705UO_CARDPLAYER_408x272_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272_02.jpg" border="0" width="640" height="426" width_o="1157" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272_02_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272.jpg" border="0" width="640" height="426" width_o="1156" height_o="771" src_o="http://payload.cargocollective.com/1/0/23777/693348/UO_CARDPLAYER_408x272_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Unibet - World Cup 2010</title>
		<link>http://www.jesseridder.nl/Unibet-World-Cup-2010</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Unibet-World-Cup-2010</comments>
		<pubDate>Mon, 11 Oct 2010 09:13:56 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">693305</guid>
		<description>NL10, -20, -30 and -70 are free Dutch city magazines.

NL stands for Netherlands and the numbers in the title correspond with the area codes where the magazines are distributed: Amsterdam (020), Rotterdam (010), The Hague (070) and Utrecht (030).

These ads ran in the 'orange issue', when The Netherlands started playing the World Cup. The tagline freely translates as: Bet on orange!

&#60;img src="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL10.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL20.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL20_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL30.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL30_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL70.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/23777/693305/UNIBET_NL_PRINT_NL70_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Oh, hi</title>
		<link>http://www.jesseridder.nl/Oh-hi</link>
		<comments>http://www.jesseridder.nl/following/jesseridder.nl/Oh-hi</comments>
		<pubDate>Mon, 17 May 2010 18:44:34 +0000</pubDate>

		<dc:creator>Jesse Ridder</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">415982</guid>
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Thanks for stopping by!

This portfolio page is, and always will be, under construction. In the meantime, check out some of my current work. Or my LinkedIn page. Or my Tweetietweets. Or The Holland Pages. Or my electronic mail address.

Thanks!

Jesse

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